National Gallery of Victoria
Web Designer
Mobile audio tour and responsive web design
2014
Ideation, Card sorting, UI design, Wireframes, Presentations, Usability Testing, Front end Coding
I was the lead digital designer and front end developer across digital touchpoints and microsites for the NGV Multimedia Department. I provided creative direction to a small web team for numerous art exhibitions and was responsible for the delivery of online advertising. I ran focus groups and presented creative concepts to executives and key stakeholders. I negotiated and influenced desired outcomes whilst achieving successful timeframes for the NGV as a whole.
There is an ever increasing demand on responsive websites to support multiple devices brands and sizes in order to meet a wide range of visitor needs including:
Patrons were advised to access the audio tour at the exhibition front counter and to connect to the NGV wifi, then visit the exhibition website using a QR code.
The aim was to make it easier for patrons to locate corresponding multimedia content that related to the artwork on display inside each room.
Delays on content from both educational and multimedia departments made it harder to obtain the content my team needed to deliver our project on time. I was able to negotiate and reschedule presentations for the low fidelity wireframes and made up for these delays by researching various plugins that enabled the required functionality of the websites user interface.
Multi-tasking tabs were organised by rows ensuring that the user was able to filter and tab through multimedia content. Ajax loading was used to optimise the user experience. When compared to the previous exhibitions audio player design (below), which had to load individual files in the browser one at a time. This improvement empowered the user experience with new advanced functionality. It enabled the user to scrub through media timelines without navigating away from the page.
The audio tour was grouped together under the explore section. I used a card sorting exercise and open discussions about the sitemap to compare infromation architecture.
I was able to implement changes for the structure of the website to improve usability during the beta test launch.
Great feedback came from the public and everyone involved that helped produce this website and the exhibition. I helped increase ticket sales and promote this art exhibition that features the unique and unrivaled holdings of Italian art in the Museo del Prado, Madrid.
Explore WebsiteHere are some iPad art kiosks for projects from other significant NGV exhibitions that I designed and developed.
An exhibition component focusing on the recent history of Melbourne’s independent music scene called Wired for Melbourne Sound saw NGV Studio transformed into a fully functioning recording studio, where a “super group” of Melbourne musicians, named Batman Park was formed in conjunction with the recording studio.
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